Online Reputation Management is the hot topic in business world! Indeed. Many business owners and digital marketing experts are implementing the strategy of Online Reputation Management to lead in the industry. In the competitive environment, if you want to succeed, you need to keep up with the latest trends and innovations. These trends are working for almost every industry, but how you handle it and take benefits from it make all the difference.
Let’s find out how business owners control their online presence by implementing the following activities.
1. Do a Deep Audit of Your Online Reputation Management
Do you know what internet marketing is? It helps businesses connect with customers from across the world. Nowadays every businessman prefers to choose internet marketing and therefore the competition is increasing day by day. However, it is not that easy to fetch customers because your reputation is on the internet plays a significant role in internet marketing. What do customers search and read about you and your brand on the internet?
Most people are not aware that when potential customers find one negative article on the first page of their search results, you can lose 22 percent of the business. And three negative articles means you can lose around 59.2% percent.
Therefore, it is essential for you to do auditing manually, analyzing through search results, old social media posts, images or you can take help of professionals for a serious deep dive.
2. Make Better Use of Online Reviews
Review platform is a key to many locks, and they are essential for different reasons. Employee-facing review platforms like Indeed and Glassdoor impact your recruitment efforts while customer-facing platforms like Google and Yelp are more likely to impact sales.
Most people are not aware of the sector-specific platforms, you can choose from these platforms as per specific need. If you are in the travel or hospitality industry, TripAdvisor is an obvious choice. Lawyers earn reviews on Avvo while doctors can get reviews from patients on Health Grades.
Needless to say, there are many benefits of an active and positive review profile for the online reputation management, as 84 percent of people believe online reviews as much as a personal recommendation. And this is where Online Reputation Management works.
3. Publish Content That Customers Find Valuable
In the era of internet, marketing content plays a key role. Nowadays, most decision-makers in all industries are using digital content to research and inform their purchasing decisions. And this is how the website content has a significant impact on their buying decisions.
According to digital experts, companies who do not have a strong digital content strategy, risk may lose buyers, and ultimately, sales opportunities. And obviously, customers will simply find a solution to their problem elsewhere.
Do you know how to produce digital content? Well, there is no particular way to create it— According to some customers, white papers and webinars are more valuable while others prefer blog posts and case studies. Some brands offer content in a more creative way as compare to others. They use different styles, formats, and media and further you can use it as a guide to refine the process.
4. Social Media: A Window of Opportunity
Social Media rocks! But only if you manage it properly. Basically, social media profiles advertise the very best your company has to offer. They highlight your company’s news and updates, culture and personality, and valuable company content.
When it comes to building a connection with customers, social media is key. With the help of social media, you can stay in the top of customers mind and ultimately they show interest in your product by following and engaging with your channels. Therefore, it’s a good idea to register your brand name on as many social media channels as possible.
However, it doesn’t mean you start making accounts on a hundred different channels. Take a similar approach to social media as you do with your content: try out those platforms your audience is most familiar with, and refine the process accordingly.
5. Don’t Forget Your Executives
Entrepreneurs, customers, and investorsare humans and needless to say people tend to care about the people behind the brand — not just the brand itself.
Depending on the brand, the business owners and other key executives may get searched equally the brand itself, if not more. And it can be seen that most time the company’s market value is built with CEO reputation.
Therefore, it’s essential to audit your executives’ goodwill from the perspective of your future business partners, employees, and customers. Do you need to ask yourself: Who is behind this company? How will it affect my external credibility? Why would I want to work with them?
In the end, the answer to these questions will help you to understand how you to improve it.
6. Accepting and Working Through Discomfort
Stress and anxiety are natural when it comes to managing a brand’s online reputation as there are always factors beyond one’s control. Sometimes people are mean and their negative reviews may be completely unfair. Due to this, your search results can shift from week to week, and it can completely affect your online and offline reputation.
Needless to say, it is impossible to control a brand’s online reputation completely, but what makes it so valuable and trustworthy is how you manage it. We advise everyone to hire professionals for this purpose as online reputation is a topmost priority today.